Artist Profile

Gentle Friendly

Label: No Pain In Pop
Agent: Mark Lewis

The music of Gentle Friendly is the mighty gallop of the fabled Scandinavian Wild Hunt hurling itself forward across woods crystallised with snow, not to terrorise and maim the pale peasants staring wide-eyed from the side of the road (although there is some carnage in the fiery explosions of noise that populate their music) but searching for a gleaming reservoir of power which lies hidden in the depths of the wilderness.

If you have seen them live you will realise that Gentle Friendly, or this sequence of creatures which are, were, could have been and might possibly be do not just stride past you with a pop glint on their eyes that would have made the Unicorns or good ole' Yo la Tengo proud, no, they grab you in the slipstream of their exalted assault, smiling as the rhythms crash around you like thunder, and bristling shards of distortion illuminate the night, accelerating towards a place you might have visited before by the hand of like-minded explorers such as the Animal Collective, Silver Apples or Dan Deacon, the wall of a radiant horizon only 2 minutes away through which you crash in a collision that jolts you furious and gloriously alive. - 20JFG